Talk about who identified the cause or issue that your nonprofit continues to work at. Explain how you developed your organization to meet these needs in the beginning. You can tell an engaging, personal story about the initial work done to set up, and the experiences at this time. The story should always be told in a way that compels your audience, and as mentioned earlier, add as much detail to create a powerful picture for them.
Your Guiding Principles
You can use social media to creatively share the values central to your operations and activities. This kind of information builds your reputation and goodwill, increasing the confidence of audiences in engaging with you. Talk about the ethical guideline you use when working, mention the high standards set internally, about the ways in which staff are encouraged to fully represent what they do, and be accepting of different people and cultures.
Audiences make decisions on which charities to engage based on guidelines that make sense to, and resonate with them. Use your personal template to showcase as much as possible the rationale behind the choices you have made, and do this in an authentic way that gives your Nonprofits a better face.
The Environmental Defense fund website illustrates this well. The actual work and initiatives used to pan pesticides harmful to different bird species became their trademark. They were known and eventually recognized throughout for a strong grassroots approach. Till today, this is how they are honored and recognized.
A great example of value storytelling is by Save the Children. Save the Children values authenticity and integrity in it’s executives. They often show the top leadership in direct engagement on the ground, with the people they serve. This has built them a reputation of integrity and shows the close linkage between the issues, and those planning decision making and solutions.
Let your audiences and partners showcase you.
Let your partners say, in their own words, why they support the work you do. Showcase beneficiaries and how their lives have been changed through your engagement with them. If potential supporters see that people are invested in you, they will be confident to do the same.
As an example, look at the Akili Dada website. All through the web site are It has a videos that feature stories of those impacted by the different programs. They showcase their beneficiaries and donors who lend a powerful voice to this non profit by endorsing its work, and the reason they support it.
Show How You Have Grown
All organization go through continuous growth and change. Part of driving continuous meaningful engagements is to always showcase how you incorporate this in your work, to drive more meaningful activity that benefits your targets, and also showcases this as strength. Non profits are unique in that social issues may change with time, require broader engagement to fulfil certain key goals, or issues apparent reveal greater needs that require immediate action.
At the end of the day, all your beneficiaries, networks, donors and audiences want to see your non profit effecting the change it promises. They want to simply see your contribution and the tangible results and impact it has in all the environments you work targets.
Instagram is used by Charity Water to show this in short 15 second videos; they are able to comprehensively cover key focus areas in this time.